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Brand & Positioning
Identity systems, messaging, and guidelines that clarify who you are.
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Your Brand. Your Legacy. Our Innovation.
29+ min ago (536+ words) Shire Beds is delighted to return to The Bed Show 2026, bringing an exciting collection of new products, innovative sleep solutions and proven best sellers that continue to perform strongly for our retail partners. This year, our stand is all about…...
GIO Builds On ‘Great Insurance, Obviously’ With Hyper-Contextual Billboards Via Leo Australia
3+ hour, 9+ min ago (327+ words) Following the launch of the new brand platform ‘Great Insurance, Obviously’, GIO and Leo Australia have brought the red safety mat into the real world through a series of hyper-contextual outdoor installations, designed around the environments they inhabit. Building on…...
Creative agency Thisaway's rebrand isn't just a lick of new paint: it's a promise to clients
45+ min ago (799+ words) In crafting a new identity for itself, the Bath-based agency focused on fundamentals, rather than just slick visuals. If you've worked in an agency for a while, you'll recognise the pattern. After a few years in business, you've got a…...
The Secret Sauce Summit 2026: The Age of Builders The Soul of the Brand: Thai Founders on Staying Human in an AI Economy
5+ hour ago (1064+ words) THE STANDARD held its annual Secret Sauce conference at Emsphere last week under the theme ‘Builders,’ bringing together a curated roster of speakers, brands, and experts from across Thailand’s business and creative industries for a two-day event focused on ‘building…...
CTV’s Awareness-Only Era Is Over: Brands Now Chasing Performance on the Big Screen – Beet.TV
2+ hour, 3+ min ago (627+ words) The living room’s biggest screen is no longer just a billboard. Marketers once treated connected TV as a blunt awareness tool – the digital successor to the 30-second broadcast spot – but that thinking is increasingly outdated as advertisers demand the same…...
Auto’s festive ad race: 10-20% higher spends, digital takes the wheel
3+ hour, 8+ min ago (1063+ words) Auto brands are preparing to put more money behind the 2026 festive season, with industry estimates pointing to a 10-20% increase in festive advertising spends over last year, even as marketers remain sharply focused on returns. The timing is significant. FADA’s August…...
Retail Radar: Building a Brand Your Own Way
4+ hour, 52+ min ago (1078+ words) The founder of Nila Botanics on rediscovering her Sri Lankan roots, turning a childhood ritual into a thriving business, and why staying true to your values can be your greatest competitive advantage. For Rochelle Currie, founder of Nila Botanics, the…...
How I Would Start a Condom Brand (And Beat Durex Without a Better Condom)
2+ hour, 9+ min ago (35+ words) How a boring product with a lazy monopoly becomes the most talked-about brand in the industry Walk into any supermarket and …...
Ascentra Credit Union: People before profit, community investment (Part 2)
9+ hour, 46+ min ago (84+ words) WOWT Ascentra Credit Union: People before profit, community investment (Part 2) Six arrested after drive-by shooting in Pike County Amish buggy crash in St. Lawrence County leads to one death, several injuries Lewis County Ren Faire builds on its success in…...
Brand Savage Redefines Professional Branding and Design With Agency-Level Quality at Startup-Friendly Prices
14+ hour, 29+ min ago (65+ words) einnews.com There were 124 press releases posted in the last 24 hours and 275,232 in the last 365 days. Bob and Kristie Reina, Founders of Brand Savage Brand Savage Brand Savage +1 813-769-5611 email us here Visit us on social media: LinkedIn Instagram Facebook YouTube…...